The scents perfectly nail the aesthetic—sweet, edgy, and giving full, enchanting main character energy.
Bringing a fresh take on the classic tale, Wicked has already carved its place in pop culture history. The Broadway musical, which first premiered in 2003, has been one of the most successful shows of all time, touring worldwide and enchanting audiences for over two decades. Last year, the movie adaptation of Wicked made its big-screen debut, quickly becoming a cultural phenomenon and leaving fans literally spellbound.
And now, with just a month to go before the highly anticipated sequel Wicked: For Good hits theaters, excitement is building. Fans are buzzing with anticipation about how the second half of the story will unfold, and the energy is nothing short of magical.
But while we wait for the movie sequel to land, there’s another way to soak in some Wicked magic. If you’re ready to channel the complex, unforgettable characters of Glinda and Elphaba, Ariana Grande has something special in store. The pop superstar just unveiled two limited-edition fragrances inspired by the beloved characters—giving fans another way to step into the world of Oz.
Some ‘Wicked’ Magic with Ariana Grande’s Magical New Scents
You read that right. Straight from ‘Gah-lin-duh’ herself, Ariana Grande is bringing fans a new kind of enchantment. In partnership with Universal Pictures, Ariana Grande Fragrances just dropped news of two limited-edition Wicked perfumes inspired by Glinda and Elphaba, perfectly timed with the upcoming release of Wicked: For Good.
Yes, apart from being known worldwide as a chart-topping singer with hits like Everyday, Side to Side, Bang Bang, and the viral we can’t be friends (wait for your love), she’s also built a serious reputation in the fragrance world. Her debut scent, “ARI by Ariana Grande,” launched in 2015, and since then, she’s released over a dozen fragrances that have become fan favorites. With this Wicked-themed launch, she’s bridging two of her biggest worlds—music and film—with her growing fragrance empire.
As Glinda puts it: “Fragrance has always been such a personal way for me to connect with people because of the way it’s able to capture a feeling, a memory, a moment… I wanted to find a way to pay tribute to this chapter and honor these amazing, once-in-a-lifetime characters and really capture what they represent through fragrance– the light, the complexity, the beauty of both Glinda and Elphaba. This launch is both a personal tribute to an experience that has meant everything to me and an invitation to celebrate the magic and strength of these characters.”
And the result? Two scents that perfectly embody the vibes of Glinda and Elphaba, balancing light and dark, sweet and bold, sparkle and mystery.
Team Glinda or Team Elphaba?
Let’s start with Glinda. In true Glinda fashion, her fragrance Bubbly Pink brings a bright, effervescent energy. It’s playful yet sophisticated, blending juicy nectarine, pink sparkle apple, and charming princess tulips. The scent finishes with warm notes of sandalwood and sugared musks, leaving behind a trail that feels both magical and modern—perfect for anyone who wants to carry a little sparkle with them wherever they go.
On the other hand, Elphaba’s fragrance is more layered, complex, and earthy, just like the character herself. There’s that green glow apple, midnight black plum, and moon flower at the top, wrapped in deeper notes of oudwood, oak moss, and vanilla elixir. The smell? An enchanting fragrance that evokes the forest scenes and grounded strength Elphaba is known for. It gives a powerful, intriguing, and unapologetically bold feel.
And because we all know packaging is half the fun, Ariana made sure these perfumes are as stunning on the outside as they are inside. The bottles come in colors tied to each character’s signature aesthetic, with caps inspired by their iconic headpieces—Glinda’s sparkling crown and Elphaba’s unmistakable witch hat. It’s a collector’s dream and a fan’s fantasy rolled into one.
The launch has already been set this month in the US, Mexico, the UK, Ireland, and Australia, with global availability expanding in November—just in time for the premiere of Wicked: For Good. Whether you’re a hardcore collector of Wicked merch, an OG Wicked musical theater kid, an Ariana Grande fan, or someone who simply wants to feel the magic of Oz, these scents are definitely worth adding to your list.
So, are you ready to feel—and smell—wicked? Whether you lean sweet and sparkling like Glinda, or enchanting and powerful like Elphaba, Ariana’s new fragrances offer a little magic for everyone. And while we’re all waiting to sing along to For Good on the big screen again, this is the closest thing we’ve got to living the Oz dreams right now. Exactly, Ariana Grande just made the wait for Wicked: For Good smell a whole lot better.
Cover image credit: Ariana Grande Fragrances
