M·A·C Cosmetics has officially named Grammy-winning singer-songwriter Chappell Roan as its newest Global Brand Ambassador, marking what might be one of the most exciting beauty partnerships of 2026. The announcement instantly lit up the internet, proving once again that Chappell is the pop culture force everyone needs to watch.
A Partnership Built on Creativity and Self-Expression
Known as the Midwest Princess with a flair for theatrical glam and unapologetic queer joy, Chappell Roan brings a bold creative identity that aligns seamlessly with M·A·C’s long-standing mission of celebrating individuality. In the press announcement, she shared how meaningful the partnership feels: “This brand has always made space for people like me. Since day one they’ve embraced art, queerness, drag and self-expression. I can’t wait for the time when I can share what we’ve made with people everywhere.” M·A·C Global Creative Director Nicola Formichetti also praised the rising superstar’s impact, calling her “one of the most exciting and powerful artists of this generation” and someone who represents a community that values fearlessness and authenticity. The brand highlighted her commitment to LGBTQIA+ voices, creativity, and storytelling as key reasons for bringing her into the M·A·C family.
A High-Impact Debut Featuring Her Signature Style
Chappell’s debut campaign, shot by renowned photography duo Inez and Vinoodh, features the artist in a striking look that blends androgyny with full glam. Makeup Artist Andrew Dahling created a monochrome film-noir inspired aesthetic built on Chappell’s iconic cloud-white complexion, sculpted eyes, erased brows and frost-tipped glitter lashes. The look is dramatic, cinematic and unmistakably Chappell. She wears a mix of M·A·C staples including the M·A·Cximal Silky Matte Lipstick in Cool Teddy, Studio Fix Foundation, Shivering White Powder, Pro Longwear Paint Pots, Eye Shadow in Carbon and Scene and stacked glitter lashes for maximum impact. M·A·C shared that this is only the beginning. More global campaigns, exclusive creative content and surprise collaborations will roll out in 2026 as part of Chappell’s multi-year journey with the brand.
A New Beauty Era Powered by Pop Culture’s Favorite Rule-Breaker
M·A·C says its relationship with Chappell began early in her rise and has only grown stronger. Aïda Moudachirou-Rebois, M·A·C’s Global General Manager, emphasized that “her story is one of perseverance and grit” and that her presence can “electrify any space she occupies.” Chappell’s ascent in music and culture reflects why she is the perfect ambassador for a brand built on the mantra All Ages, All Races, All Genders. Her fearless persona, theatrical transformations and dedication to her community mirror the values M·A·C has upheld for more than 40 years. With Chappell joining its global lineup, the brand signals a new era of beauty that is louder, prouder and more expressive than ever.
Stay tuned for more exclusive reveals and behind-the-scenes content as M·A·C and Chappell Roan roll out the next chapter of this exciting partnership.
