January 21, 2026 The voice of all eras.

Gen-Z Beauty: The New Norm

December 5, 2022

December 5, 2022

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The concept of beauty is evolving. It is no longer confined to a single, static idea attributed to a specific gender or enforced through cultural perception.

Inching towards equality, beauty products have bent gender barriers and created new norms, allowing men and women to express who they truly are. In this age of social media, men have become even more open to the idea of modern-day masculinity—embracing their flaws and grooming themselves better.

For this month, Gen-Z Magazine features Goh Kia Jin in highlighting the beauty products that celebrate the importance of feeling and looking good—from the radiant foundation that gives your skin that natural and even-looking glow to the weightless finishing hairspray that reinforces the appearance of that perfectly messy look.

Gen-z Beauty Kiajinz Dior
Model by SCOUT Talents

Dior Forever Skin Glow

Contrary to preconceived notions, makeup for men does not necessarily mean full-blown and heavy. While makeup can be an outward style signifier, it can also be a simple tool for self-improvement: a subtle ally on a daily basis.

When it comes to taking care of your skin, a good grooming routine is indeed great, especially if you add Dior Forever Skin Glow to your regimen. This radiant foundation by Dior is made up of 86% floral skincare bases, which intensely hydrate your skin—allowing it to breathe and lastingly improve skin quality.

Gen-z Beauty Kiajinz Dior
Model by SCOUT Talents

Specifically formulated to hold even in conditions of heat and humidity, Dior Forever Skin Glow provides high perfection to the skin with its 24h wear, revealing a radiant makeup finish from morning to night. Perfect for those who advocate clean beauty, this next-generation foundation is enriched with extracts of iris, wild pansy, hibiscus, and nasturtium.

Tested for sensitive skin, Dior Forever Skin Glow is formulated with protection against UVA, UVB, and blue light exposure. This is also non-comedogenic and reveals evened-out and smoother skin when used regularly.

KEVIN MURPHY TOUCHABLE Spray Wax Finishing Hairspray

With men’s grooming becoming more essential these days, keeping your hair natural and great-looking without unusual stiffness has become the new norm. When it comes to hair grooming, the trick is to opt for products that won’t keep you locked in the bathroom for hours.

Keeping it all-natural, Kevin Murphy’s TOUCHABLE Spray Wax Finishing Hairspray is a straightforward maintenance that you can quickly incorporate into your regimen. This brand-new formulation gives your hair the finish of a wax with the weightless benefits of a spray.

Made from a healthy combination of antioxidants—from hibiscus flower extract to milk, thistle, sea lavender, and carrot seed oil—this wax-finishing hairspray can protect and condition your hair, give it that beautiful satin sheen, maintain its texture, and reinforce the appearance of separation for that perfectly messy look.

Like women, men are born equally beautiful. Like Goh Kia Jin, do not let society tell you otherwise. Be proud of who you are and nourish the gifts that you already have with clean beauty products like Dior Forever Skin Glow and Kevin Murphy’s UNTOUCHABLE.

Gen-z Beauty Kiajinz Dior

Photographed by Emerson Baun

Hair & Makeup by Aung Apichai

Styling by: Joy del Rosario

Assited by: Mary Jane Manglicmot & Niccole Mendoza

Shot on location at In the Studio SG

Set-up design & overall creative direction by the Gen-Z production team

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